If you're looking for digital products to sell on Etsy, you're not alone. In fact, the competition can be quite daunting. With so many sellers vying for attention, it can be challenging to stand out and make sales. Keyword research is a useful starting point, but choosing the products with the most demand can mean that you're competing against countless other sellers. So, what can you do to set yourself apart from the crowd?
Well, we've got some good news for you. There are plenty of digital products that can make you money on Etsy, even if they're not the most obvious choices. To help you find your niche, we've compiled a list of 40 digital products that you may not have considered. From planners to social media templates to 3D files, we've got you covered.
So, why not take a chance on something a little different? You might just find that it's the key to your success on Etsy.
Personal Use Digital Products To Sell On Etsy
Resume Templates
Talk about an evergreen product. As long as there is work to be done, people will need resumes. Not only that, according to a report by Glassdoor, there are about 250 resumes submitted for a single job opening! That's a lot of demand. If you are considering this, don't limit your resume templates for job seekers only. By offering a variety of resume templates, you can appeal to a wider audience and potentially generate more sales. Consider creating templates for different industries, career levels, and end goal to meet the unique needs of your customers. For example, a resume for internship seekers, scholarships, college admissions, grants and more. You could even include helpful tips and advice on crafting a standout resume to add even more value to your product, or as an upsell.
Digital Logo Design
Personal branding is more important than ever, and people are always looking for ways to stand out. By selling digital logo templates that people can customize, you can offer an affordable option for those who may not have the budget for a custom logo design. You can also offer premium pricing for custom logo design work, which can lead to higher profits. The nice thing about this is, you can outsource the design work to a freelancer or agency to save time and focus on other aspects of your business like growing your sales.
Digital Scrapbooking Kits
Digital scrapbooking kits are collections of digital elements, such as papers, embellishments, and backgrounds, that can be used to create digital scrapbook pages. According to IBIS World, the market size, measured by revenue, of the Online Hobby & Craft Supplies Sales industry was $15.7bn in 2022. This is good news! Additionally creating a digital scrapbooking kit requires minimal investment as it can be done with just a computer and design software. This makes it a great business idea for those who want to start a business with low overhead costs.
Wedding Seating Chart Templates
Don't you love how many of these digital products to sell on Etsy are evergreen? Weddings is another one of those. Every year, every month, someone gets married. There is a lot of work that goes into planning a wedding and seating chart templates is just one small but crucial area. Of course, if you are considering the weddings market, don't overlook other printable products like cards, seating cards, banners, bridal showers and more.
Homeschool Lesson Plans
As a homeschooling mom, I would buy this in a heartbeat. Especially when first starting out and everything was so confusing, having a plan that others have done is incredibly helpful. Yes, there's a lot of free information and plans on the Internet, but a lot of time, there were gaps and lingo a new homeschooling parent would find incredibly frustrating and confusing. Or, you can start with a workbook. If this is an area you have experience in, or you are an educator, this is a highly lucrative market. Plus, it can lead to other lucrative products like courses and membership sites.
High School Transcript Template For Homeschoolers
For the same reasons above, this is something I would have easily paid money for. There's a ton of information about homeschooling kindergarterners and elementary school. But talk about homeschooling high school, the information dries up. It as also doubly frustrating because as a migrant, I had zero clue about the purpose of a high school transcript should include. Thankfully, a friend mom shared her daughter's transcript with me. This is a great case in point – just because a template or printable seems simple or “common knowledge” to you, it isn't always the case for everyone. Don't discount any digital products to sell on Etsy just because they seem simple to you.
Knitting patterns
Knitting is a popular hobby that has been around for centuries, and it shows no signs of slowing down. As a knitting pattern designer, you have complete creative control over your designs. You can create patterns for a wide range of skill levels and styles, and experiment with different yarns and textures. Bonus – if you design your own patterns, they are unique to you.
Crochet patterns
While the crochet market is a little smaller than knitting, it's still a hobby that has staying power. It's also another evergreen product although both of these do have some seasonal spikes. Take advantage of them!
Cross-stitch patterns
Cross-stitching has been a popular hobby since the Middle Ages, and it continues to be a beloved pastime today. According to Statista, the number of Americans who did needlework or embroidery within the last 12 months amounted to 41.16 million in 2021. You can create patterns for a wide range of skill levels and themes, including seasonal patterns, animal patterns, and inspirational quotes. Keep in mind that cross-stitching is a time-consuming hobby, so patterns that are easy to follow and produce beautiful results are always in demand.
Sewing Patterns
Sewing is definitely not an outdated market. The great thing about this market is, there are many sub-niches like toys, clothing, bags, accessories, and home decor. Another idea is to create patterns for upcycling or refashioning existing clothing items. This is a great way to tap into the sustainability trend and offer something unique to your customers. Check out this seller who makes upcycling digital products to sell on Etsy. She has over 5000 sales at time of writing!
Printable Paper Flowers
Printable paper flowers are digital files of flower designs that can be printed on paper and cut and assembled to create paper flowers. These files typically come in formats that can be opened and edited with programs like Adobe Illustrator, and they often come with instructions and tutorials to help users create beautiful, realistic paper flowers. Printable paper flowers are popular digital products to sell on Etsy and are often used as decorations, centerpieces, or even bouquets for weddings, parties, or other events. They are also popular among scrapbookers, card makers and other paper crafters.
Photo Booth Props
Photo booth props are a fun and popular digital products to sell on Etsy. These are things such as hats, glasses, masks, and other accessories that people can wear and use to take unique and memorable photos. They come in a variety of themes and designs and are often used at parties, weddings, and other special events. Check out photo booth prop seller.
Chore Charts
Don't limit yourself to the common chore chart. Here are some ideas to get your creative juices flowing. Adult chore chart for everyone in the family or roommates. Charts for multiple kids, preschoolers, toddlers, rotating charts, points systems, homeschoolers, large families, teens, superhero themed, princess themed.
Baby Milestone Cards
Baby milestone cards are a set of cards that parents can use to document and celebrate significant developmental achievements as their baby grows. These cards typically feature a cute image and a milestone such as “Today I rolled over for the first time” or “I said my first word!”. Parents can take a photo of their baby with the appropriate card to capture the moment and share it with friends and relatives. Some examples of card files you can create to sell are personalized milestone cards, cards for twins, and seasonal milestone cards.
Games
This is such a fun product to create and one that brings joy and laughter to others. There are so many sub-niches to get into like games for Bible memory verse games, learning games like math or vocabulary games. Games for bridal showers, parties, family night in, holidays, couples. Physically challenging games, memory games, games that require strategy. So. Much. Here!
Plant Care Guides / Cards
I didn't even know these were a thing but they are. Plant sellers could use these to include with their products. People can also put these in gifts and give as gifts. If you have a green thumb, this is a good opportunity. Also, these can be used as a low-end intro product for something something bigger.
Lettering Worksheets
Loads of people get into lettering because they are fun, and beautiful. Plus, there are potential font sellers who want to learn to create beautiful letters. You can create many different styles from brush, to blocks. And don't forget lettering sheets for kids who are learning to write too!
Digital Wedding Guest Books
Digital wedding guest books are an innovative and modern twist on the traditional paper guest book. Instead of having guests physically sign a book, digital wedding guest books allow guests to sign and leave messages electronically through a tablet, computer, or mobile device. These can also include customizable backgrounds, guest photo uploads, and special features such as a live photo feed or slideshow of guests’ photos. These are definitely fun and beautiful digital products to sell on Etsy.
Genealogy Charts
Genealogy cards are a tool used by genealogists and family historians to record and organize information about their ancestors. These cards can include details such as birth and death dates, relationships between family members, and other important events in their lives. You can create bundles, printable books, even printable & editable family tree art.
Digital Pet Portraits
This may not be a completely hands free product, but these days, you don't need to be an artist. If you are really good with AI prompt writing, this would be a breeze and fun too especially if you love pets.
Workout Plans
Gym memberships and home gyms are expensive and some make it downright impossible to cancel. Sometimes people don't exercise because they don't know what to do. You can create different plans for new mothers, bride to be, women in their 40's, people on a Keto diet and so on.
Menu Plans
Some weeks, I sure wish someone would create a menu plan for me. It's such agony to come up with one every single week. Some ideas for plans – menus for singles, for two, for large families, small families, diabetics, low carb dieters, weight lifters, runners. You'll find plenty of digital products to sell on Etsy for this market alone. Oh and it's a good one for repeat buyers too because we all get tired of eating the same thing over and over.
Treat Box Patterns
These are box templates people can print out to make their own boxes to put treats or other things. Create them themed printables like ducks, anime, games. Or different occasions like weddings, birthdays, retirements. You can even make them for holidays like Christmas and Halloween.
Instructions, Guides, How-tos, Workbooks
Yep, these are on Etsy too! Travel guides for specific destination like Disney, or Paris. Gardener's guides, tree guides and more. I even found nursing guides and operating room guides. I'm not in that industry and have zero idea why and how those are used so I won't even try.
Digital Products To Sell On Etsy For Personal Or Commercial Use
Blog Templates And Themes
According to Statista, there were over 600 million blogs worldwide in 2020, and this number is projected to continue growing in the coming years. As more people start blogs, the demand for blog templates and themes will also increase.
Selling blog templates and themes on Etsy can be an excellent opportunity for digital product creators. You can offer templates and themes that cater to different niches and industries, such as fashion, food, travel, and more to attract a diverse customer base.
Furthermore, many website and blog owners often purchase multiple templates and themes over time to update their design, rebrand, or try out different styles. This means that there is a potential for recurring sales and a loyal customer base. Overall, blog templates and themes is a lucrative option when considering what digital products to sell on Etsy.
Social Media Templates
Social media is a powerful marketing tool, and businesses are always on the lookout for easy and time-saving ways to create eye-catching graphics and posts. You can offer social media templates for different platforms, such as Instagram, Facebook, Twitter, and TikTok. The nice thing about social media templates is, people are always looking for something new and fresh so there's a good chance for you to get repeat sales.
Instagram Story Highlight Covers
Instagram story highlight covers are small graphics or images that are used to categorize and organize the stories on your Instagram profile. They appear as circles under your bio and can be used to highlight the most important or popular stories for your followers. If you have design skills and are interested in creating Instagram story highlight covers, this can be a profitable business and you help Instagram users enhance their profiles and create a more consistent and professional brand image.
SVG Cut Files For Cricut And Silhouette Machines
With more and more people turning to Cricut and Silhouette machines for their crafting needs, there is a growing market for SVG cut files. Moreover, creating SVG cut files is relatively easy, especially if you have some design skills. There are many successful sellers of SVG cut files, with some earning a full-time income from their sales. For example, Sarah Titus is a successful blogger and entrepreneur who sells SVG cut files on her website. Another successful seller is Jennifer Maker, who has a blog and YouTube channel dedicated to crafting with Cricut machines.
Embroidery Patterns
The age-old art of embroidery has gained popularity among younger generations, with many millennials and Gen Z individuals taking up the craft as a way to express their creativity and individuality. Social media platforms like Instagram and Pinterest have also contributed to the popularity of embroidery, as users can share their creations and find inspiration from others. This hobby has been around forever and it doesn't seem like it'll go away anytime soon. Enthusiasts are always looking for new patterns and inspiration. When considering embroidery digital products to sell on Etsy, don't leave out the commercial market.
Printable Labels and Tags
Part of daily living is having ‘stuff' and keeping them organized. To do that, we create labels and tags so we know what's in our crates, boxes, drawers and more. Just because we have to label things doesn't mean they need to be bland and boring either. People want them to be fun and decorative as well. Also labels and tags aren't purely for organization. Small businesses want them to put on their products. Individuals may want them to put on their gifts. Loads of opportunities here.
Digital Mockup Templates
I love the idea of mockup templates as digital products to sell on Etsy because you have a ready market on Etsy itself! Every seller on Etsy wants their product to look good and get buyers to stop scrolling and click on their listing. Digital product sellers need a way to showcase their products in a tangible manner and physical product sellers can't always afford to take great pictures. Think beyond printable mockups. Consider T-shirt, tumblers, artwork, and more.
Photo Overlays
Photo overlays are graphics or designs that can be added to photographs using photo editing software like Photoshop or Canva. They can be used to add visual interest, texture, or a specific theme to photos. Photo overlays can include things like borders, frames, text, shapes, and other design elements. It's important to ensure that the files are high-quality and easy to use, with clear instructions for customers on how to add the overlays to their photos. You can also offer different themes or styles of overlays, such as holiday-themed overlays or vintage-style overlays.
Fonts
Every crafter, designer of all sorts and even Etsy sellers love beautiful fonts that help them express themselves, create logos, create artwork, quotes and so much more. Fonts do require more work at first and some artistic ability, but they can be a lot of fun and there are plenty of marketplaces for you to sell these, not just Etsy.
Digital Paint Brushes
I've bought a few of these on Etsy. So many people from hobby and budding artists to professional artists and agencies are always on the lookout for digital paint brushes. You can create brushes for Photoshop, Illustrator, Procreate, Inkscape, Affinity Designer, Photo etc. Or, you can focus on one app you are most familiar with and branch out from there.
Digital Texture Brushes
Like digital paint brushes, the market for these is wide. You can also focus on one app or different apps. One thing about texture, you don't need to be an artist. Not really. You can create textures from so many things by taking a photo of leather grain for example and turn it into a texture. You would need some understanding how to turn it into a texture, but in general, these are not tech-intensive digital products to sell on Etsy.
Hand Drawn Illustrations
If you are the artistic type, these are certainly in demand. But don't think you can't create them just because you believe you can't draw to save your life. Doodles are very popular these days and those do not require a lot of artistic ability. Or, you can always partner with someone who is more artistic.
Printing or STL Files
3D printing is here to stay and over time, these printers and materials are going to get more affordable. As it is, the STL files are gaining traction as solid digital products to sell on Etsy. It's a growing market with dedicated loyalists.
Furniture, Small Buildings and Woodworking Plans
Some people simply like building their own things. Furniture, chicken coops, cabinetry, sheds, planters, swings, benches and more. All these require plans and not all DIYers are good at creating plans. If you are good at them or knows someone who is, these are the ideal digital products to sell on Etsy.
Stock Photos
Do you have gigabytes of photos in storage? Take some time to look through them. You may be surprised some of those photos you took might make fantastic images to sell. Or, you can pick a topic like farm animals, or hiking and take a bunch of pictures. Easy, low-tech, few skills needed and your next vacation could be a business expense.
AI Prompts
And… I saved the best for last. AI is not going anywhere. There's even a new job now – the Prompt Engineer. If you get good at this and it's not hard to do, you can sell your prompts for different types of uses. Articles on specific topics, prompts for different image styles and more. Here's the good news. I am recording a course now all about profiting from AI prompts. From creating good prompts to different marketplaces you can sell them at, including a brand new marketplace where you can get in at the ground floor. Interested and not on the list? Grab a freebie and I'll let you know.
