Accelerate Your Digital Product Creation Time and Start Selling Faster
Do you create digital products and find it takes far too long? The excitement fades, and you lose motivation to continue. The good news is, with the right tools and strategies, you can launch a digital product quickly.
We all wish for a magic solution to turn ideas into sellable products instantly, but it doesn't exist—not even with AI, at least not yet. Instead, there are many things you can do to shave time off each step of the way.
Types of Digital Products
There are many types of digital products you can create and the development process for each of them can vary widely. Here are some ideas for your digital product:
- Online course
- Canva design templates
- Email marketing templates
- eBooks, workbooks, journals, and planners
- Digital tools like software, calculators, and generators
- Digital assets like fonts, graphics, and brushes
For this article, we're going to cover strategies for one-time delivery items like templates, books, designs. Generally digital products your target audience can download.
Stages of Digital Product Creation
Depending on what you're selling, there are generally 5 phases to create and sell digital products. Let's look at each of these phases and how you can reduce your time in each.
Market Research
This phase helps you nail down the who, what, and why of your target audience so you can create digital products they actually want.
Time-saving strategies:
- Create and avatar of your target audience. This will be your reference guide each time you start creating a new digital product.
- Batch idea generation. If you're looking to create multiple digital products over time, spend several hours or one day focused on generating a list of digital product ideas. This way, when you're ready to build the product, you won't have to start with research again. You can come back to this process once you've exhausted your ideas, or when your customers suggest a different direction.
Product Development Process
This is the action of creating your digital product itself. For downloadable products, we're generally talking writing and designing.
Time-saving strategies:
- Use done-for-you products. This is by far the eases and fastest way to get your digital product ready to sell online. Because all the writing and designing is already done, you don't have to start from scratch and with AI these days, it's a breeze to rephrase, rewrite and add content in your own voice.
- Use templates. Like done-for-you products, templates significantly shortcuts the product creation process. Unlike done-for-you products, you will need to put in a little more work. This is great when you have a hard time finding done-for-you products, or you just want content that comes 100% from you.
- Use AI. The ultimate helpers in today's world and it's only getting better everyday. You can use it to outline your digital product, expand on your ideas, and write the content itself. It is however, a good idea to edit any content it creates and verify the information.
- Hire someone. Getting someone to do it all for you is the ideal time-saver. It does come with some challenges, namely the price tag. So if your budget allows for it, go for it!
- Develop a system. Don't try to develop your digital product from scratch each time. Pay attention to how you do things and systemize your workflow. This way, you don't waste energy re-thinking what to do, and how to do it each time.
Setting Up The Digital Product to Sell
This is where you get your digital product ready to sell online. These include tasks like uploading your product, setting it up in your shopping cart, creating the sales page, writing emails and such so people can buy and download the product successfully.
Time-saving strategies:
- Outsource. Putting up your digital product on your website to sell is the phase that is best outsourced. This is because the process doesn't vary that much from product to product.
- Systemize it. Everything works better and faster when you have a system. And if you pay hourly to outsource, you'll even save money.
- Templatize. Sales pages, emails, even the way you name your files and how your folders are organized can all be templatized. Every minute and second you save here reduces your creation process especially over time.
Sell Your Digital Product
This final stage is where you would market your digital product, like notify your email list, encouraging your affiliates to promote, post on social media, advertising, and more.
Time-saving strategy:
- Schedule everything. Whatever can be scheduled, do it. Emails, social posts, and even ads are easily scheduled.
Conclusion
To wrap it up, the secret sauce for success is all about streamlining each step—from your first idea to the final marketing blast. This way, you keep the excitement going and get awesome products out to people faster and better. Plus, it saves you a ton of time and keeps your production on point and ready to grow. This lets you, as a digital entrepreneur, zero in on being creative and scaling up your business.